📙1. Real Challenges We Address: Ownership, Trust, and Inclusion

First, two key elements

Ownership, Trust, and Inclusion

Lack of clarity in social data ownership The lack of clear ownership of social data poses a serious problem, but social data and networks are valuable and irreplaceable assets for all of humanity.

In a centralized web world (Web2), users generate significant data but benefit little. This ownership gap prevents developers from creating innovative products and features. User-owned accessible and configurable data is essential for developers looking to initiate network effects. Ownership issues extend to social groups with long-standing conflicts between group leaders and group members.

Trust is one of the biggest concerns

Even though blockchain technology is designed to solve trust issues in the web world, carpet dragging still occurs very often. This is partly caused by anonymous mechanisms. And we believe that social graphs and socialized interactions can improve trust and create greater sense of security. Because it is human nature that people show more integrity and reputation in front of people they know.